Web search has a problem: more and more results with content from poor quality or spam appear at the top, using tricks to deceive the systems ranking of Google, but from today the Great G it will give us a break (do you know how to report a site to search engines to increase traffic?).
With an update published just yesterday on the pages of The Keywordthe Mountain View company has in fact announced some changes to its classification systems in search to make content stand out better it’s more useful.
As? With two tools, one that concerns precisely improvements to the algorithms of classification systems, in order to bring out the most useful information on the web and at the same time reduce non-original content in search results, and another relating to spam policiesmodified to keep lower quality content out of search.
Let’s see them in detail.
Low-quality content is reduced by 40%
Google’s algorithms work to surface the contents that it deems more useful or in any case of higher quality for a search, but there are several ways to ride this system and climb the search ranking.
Insert SEO terms it is definitely a method, but with the advent of tools generative artificial intelligence There are more and more pages designed to “please” the search engine, but which only contain a summary of other content, with the result that they are excessively long, verbose and may actually convey nothing.
What Google wants to do is therefore give greater relevance to sites with content originals disadvantaging useless web pages, which “they have a poor user experience or feel like they were built for search engines instead of people“, or “sites created primarily to match very specific search queries“.
From 2022 the home of Mountain View is working on this problem, as we noted at the time, but now with the new updates it claims to have been able to reduce useless content down to 40%.
The other issue concerns the fight against spam content that come to the top of searches: let’s see what Google is doing to fight them.
Fight against spam
Fight against it spam so, what exactly does “spam” mean? GrandeG provides three examples of what it considers and intends downgrade in research.
The first type of spam concerns i contents “on a large scale“that is, sites that generate thousands of low-quality articles per day, and if once the intent was to simply fight those created automatically, Google will now focus only on the content itself, whether it is created by humans, algorithms, or a combination of the two. This change takes effect immediately.
The second type of spam is defined as “abuse of the site’s reputation“, which is when a well-known and reputable website rents part of its pages to host spam, such as news at the bottom of articles.
This content ranks high in search and can “to confuse or mislead visitors who may have very different expectations for the content of a particular website“, says Google. For this reason, this content will come considered spam for ranking purposes, and Google will enforce this policy in two months, the May 5thto give site owners time to make the necessary changes.
The third type of spam is called “abuse of an expired domain“, and happens when someone buys a domain abandoned but very well known and rated positively by Google, and fills it with poor content. An example is the site The Hairpinan abandoned site in 2018 and now filled with generated content by artificial intelligence. Again, the change takes effect immediately.
As we can imagine, this fight against spam will always be one step behind the methods designed to avoid it, especially now that you can take advantage of the content generated by artificial intelligence, but it’s still good news to know that the company intends to make our searches increasingly useful.
