At this point, no one doubts that social networks have a strong impact on society, especially among the youngest. Some have even chosen them as a kind of way of life and, of course, They always look for the latest innovations to attract the largest possible audience. In the case of TikTok, techniques such as the so-called “sludge content”.
Although at first it may seem like a somewhat overwhelming strategy, the truth is that it seems to work, especially when it comes to getting users to spend more time on a specific publication, which is, after all, what is usually sought. What exactly is it and why is it attractive? Let’s try to explain it.
What is sludge content?
Literally, sludge content would mean something like “sludge content.” But this name, so unexciting at the marketing level, has been used for a long time in many TikTok profiles for a surprising reason: not only does it attract many people to the posts that TikTokers publish, but it also makes the time spent on them more comfortable. is prolonged.
Its concept is quite simple: join two or more videos, thus achieving, at least judging by the results, increasing the interest of users.. On the one hand, they must divide their attention, which increases the dwell time, and also gives a more casual and visual touch to the whole. Not to mention that you don’t need to be a great genius to do it.
These compositions, in fact, are practically available to anyone, regardless of their computer knowledge. Especially if you take into account that Nowadays there are a lot of tools, many free, to edit videos. Some of them are even specifically designed for platforms like TikTok.
Taking into account that these videos usually gather many views, it is also easy to realize that the social network’s algorithm rewards them… at least for now. It is already known that the way of selecting what stands out in these applications can change overnight. But as long as something works, why not take advantage of it, many TikTokers seem to think.
A dangerous TikTok technique?
However, not everything is a bed of roses when it comes to using the so-called sludge content on TikTok. We must keep in mind a very important issue: the rights. That is to say, one cannot take any video that seems interesting or appropriate to add to one’s own content. Sometimes this can lead to problems.
The most common thing, in any case, is that some users take advantage of sludge content to recycle videos that they already had made and give them a second life, so to speak. Or to give a more striking touch to the post when they talk about things like video games or also when it comes to recipes, to give just two examples.
But its use is useful for almost everything and, it seems, quite successfully. You just need to take a look around TikTok to see it.
