Apple relies on iOS 18 and artificial intelligence to sell people the new iPhone 16

Apple has decided to take a fairly strategic turn with the launch of the future iPhone 16, focusing more on improvements at the level of software that in new advances in hardware.

For context, the iPhone 15 series brought with it big improvements, from new chipsets to features like the cutouts for the Dynamic Island and the introduction of the Action Button and the brand new USB-C. However, Mark Gurman of Bloomberg reveals that the iPhone 16 will not follow this innovation trend in hardware.

It suggests that the company is betting heavily on generative artificial intelligence features in its next operating system, iOS 18.

Although specific details about these features are currently a mystery, they are expected to include capabilities similar to those announced by other companies, such as Samsung’s real-time call translation, image generation, document summaries, and message composing.

Apple’s strategic pause in software development: Will iOS 18 transform the user experience?

“Apple’s next generation of software (iOS 18 and other operating systems coming out next year) is even more critical than usual. The company is racing to catch up to Google and OpenAI in generative AI, and iOS 18 is ready to bring this technology to the iPhone,” he says.

Mark Gurman, in his article, also talks about the recent pause in the development of software. As previously announced, Apple employees were informed last week of a pause in operating system development, and engineers were asked to focus on fixing bugs and improving system performance. software.

Competition with Google and OpenAI in generative artificial intelligence has led Apple to focus on deliver an impressive version of iOS 18, as the hardware The iPhone 16 will not be a revolution.

Gurman underlines that Apple’s strategy demonstrates a serious commitment to quality, recalling the key milestone achieved in the development of iOS 18 and macOS 15. The next version of the operating systems is described internally as “ambitious and attractive”, with features, designs and significant safety and performance improvements.