Interesting news from Half. In particular, the platform will allow users to buy on Amazon without leaving its apps Facebook and Instagram. In fact, it will be possible to connect your social accounts to Amazon in order to make shopping even easier. “For the first time, customers will be able to shop through Amazon’s Facebook and Instagram ads, without leaving the apps,” an Amazon spokesperson said in a statement. “Customers in the US will see real-time pricing, Prime eligibility, delivery estimates and product details on select Amazon product listings on Facebook and Instagram as part of the new experience.”
He also expressed his opinion on the novelty Stuart McMullin, responsible for Meta’s e-commerce client solutions, who on LinkedIn stated that the new purchasing service “It was a long process in the making and a big deal.” After all, Amazon has ramped up its advertising activity for several years, attracting brands and small businesses looking to improve their positioning on the company’s apps.
Specifically, Amazon recently highlighted that sales in its online advertising business grew 26% from the previous year (in the third trimester).
A good operation, though Maurice Rahmeyco-CEO of digital marketing agency Disruptive Digital, questioned how revenue sharing will work and how merchants will choose where to run their ads: “If I’m an Amazon seller, will I go in and check a box that says ‘sell on Meta,’ and then it’ll end there? Or, if I’m a Meta advertiser, I can choose to direct my potential customers to buy on Amazon instead of on my site web or on other stores?”.
