THE Google Pixel are finding more and more success in the ocean of smartphones. This is certainly thanks to theAttention that Google is lending them with more engaging presentations, doing more advertising and expanding into different areas of the world, where in the past it preferred not to go.
All this can be seen in the results who are getting the Pixels in recent years: according to a study conducted by Canalys, Google smartphones have seen grow a lot their own Sales volumes from the end of 2021 with the release of the Google Pixel 6 and 6 Pro. The analysis was conducted by dividing the market into three macro regions: North America, Eastern Asia and Taiwan and Western Europe.
In fact, if Before of the arrival of series 6 of Pixels Google failed to reach one million units sold in the three regions, from the end of 2021 onwards we notice a considerable increasewhich led to exceed three million.
And, given the growing interest, it is assumed that with the launch of the Pixel 8 series we can surpass the four millionswhich will be divided respecting the trendthat is, most in North America, followed by Eastern Asia and finally Western Europe.
Obviously, this is great for Google to search for counter Apple’s excessive power around the world and to try to shape the future of Android. As regards the first factor, Canalys studied the preferences of Western European users for choosing their next smartphone, dividing them by age.
Here too, users have been divided into three categories: who will choose a iPhonewho will choose one Samsung smartphones and who will choose a other brand. What emerged is that above all the younger population chooses an Apple product, while the older population chooses an Android product, be it Samsung or other.
A company like Google cannot afford to lose a large portion of users by leaving them to its main adversary: for this reason it will have to interpret how the market will evolve of smartphones in the coming years and understand how to be competitive in the younger age groups.
In fact, his exploits of the last two years were certainly done to the detriment of some other brand. Nowadays it’s complicated convince a person to abandon Apple and its entire ecosystem to move to Android, so it is safe to think that Google has captured that segment of users who previously turned to brands, who have now withdrawn from the market, or who were curious to try all Google’s features.
For this reason Google will have to pay attention to how it will shape the future of Androidbecause on the one hand he can direct it according to his own needs, but on the other hand he cannot afford to become one threat to other brands who use Android, who could be forced to take action with alternative solutions: after all, there are those who have already created their own app store.
