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Netflix wants to go beyond smartphone games: here are its ambitions

If you think that the incursion of Netflix in the world of video games is an impromptu adventure doomed to failure, you will have to think again (do you know how to install its games?).

The giant of streaming not only is he delighted with the number of users who are using the service, but thanks to its nascent platform Of cloud gaming plans to expand and bring dedicated titles on PC And TV (read also: how to watch Netflix on TV).

It was announced Leanne Loomberesponsible for external games at Netflix, who stated that the intention is to “expand the cloud service to more regions and bring more games“, which they will be different creatively from the mobile games we’re making“.

These games through the cloud can then be available for different platformssometimes for all, sometimes specific to a device like TV or PC. And thanks to his algorithmsNetflix will guarantee a tailor-made experienceas the service will present users with games that they can actually play, so a title will not be proposed for PC to those who do not have the necessary hardware.

For those who don’t remember, the video streaming platform has launched two years ago in the world of gaming, with a series of games for mobile devices accessible to its subscribers through marketplaces Play Store And App Store.

The project, which seemed doomed to failure given the quality of the titles and the resulting shortage interest of users, continues instead develop.

At his event Geeked Week this past weekend, Netflix announced a series of new titles, including the mobile debut of the beloved indie Hades. And indeed, even if no data has been shared on the number of the players, the company through Loombe declares “very, very happy” of the progress made in these two years, which is in line with their efforts to expand the service.

And this is only the beginning. In 2022 there was in fact a decision change of pace. After you start hiring developers of PC video games, a process that culminated this year with the hiring of Joseph Staten of Bungie as creative director, the first signs of wanting to launch into the cloud gaming.

A few weeks ago, these ambitions began to materialize, when the company launched a service in the United States cloud gaming in beta testing with two titles including Oxenfree.

It is currently unclear when Netflix will bring this platform to other countries or increase the catalog of games, but given the graduality with which it is expanding its service mobile gaming it’s hard to see that happening very soon. And it’s not even clear how it will work, but one thing is certain: the company is treading carefully and doesn’t want to end up like Stadia.

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