November 30 marks one year since OpenAI launched the famous ChatGPT, a chatbot trained to imitate and “understand” the natural language of humans and which, as you may have read, has revolutionized the entire industry.
In Spain, its launch was very well received, although a year after its premiere, it continues to gain loyal users who use it for all types of tasks.
According to the latest data published by GfK DAM, the official meter of digital consumption in Spain, At the national level, ChatGPT’s monthly active users have multiplied by 3 in just 12 months.
In the first available data from GfK DAM, as of December 2022, monthly unique users reached 1.4 million; Almost a year later, this figure has tripled, adding more than 4 million in October 2023Specifically, 4,130,595 users.
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“We observe growing trends in the use of some emerging technologies, and what we have been able to see with respect to the consumption of artificial intelligence has been no less, especially in the case of ChatGPT, which has multiplied its use by 3 in just one year,” highlights David Sánchez, director of Digital Solutions at GfK DAM.
However, despite what you might think about the novelty of having a “smart” chatbot freely available to browse, The greatest use given to it in Spain is in the workplace and academic sphere..
“As can be analyzed according to the data obtained, greater consumption is observed, especially among the young population, due to the tool’s academic and school purposes,” Sánchez continues.
Those who use ChatGPT the most: young, upper-class men
Precisely, in generation Z – those between 16 and 24 years old – a intensive use of the tool, exceeding the average by 144% of the general population.
After this, millennials – the generation between 25 and 34 years old – are placed 63% above the average observed in the whole of the society. Again, with a majority use in work and academic matters.
Refering to division between men and womenalthough the differences are not very large, the former add up to 2,246,118 unique users, compared to the 1,884,477 women who use ChatGPT.
Besides, people from upper classes use the tool more than the others: in groups iA1, iA2 and iB – the 3 highest classes – the affinity index exceeds 100 points, while the monthly usage time of each person exceeds an hour and a half.
But there is still one more difference: the use in relation to the seasons of the year, which also imply slight changes in digital consumption habits.
In this sense, During the months of July and August, monthly active users fall below 2.7 millionsomething logical considering that this is the holiday period in Spain, both at work and in the academic field.
Although the difference also comes in the preferred device to access the OpenAI tool, since the majority users are computer users (2.9 million) compared to the 1.7 million who access from mobile.
These data are related to a survey carried out by the Organization of Consumers and Users (OCU) in July of this same year: while 47% had never used it, the sum of those who had tried it amounted to 31%.
However, to this is added a particularly worrying fact: 23.4% do not use it for fear of losing privacy, and up to 24% distrust the tool.
In both cases, OpenAI and the companies that use this type of AI will have to focus on teaching responsible and safer uses of the chatbot, while legislation will have to protect consumers.
