Nowadays on Amazon it is possible to find almost every kind of product and have everything within reach of your smartphone. One of the purchases that however had not yet benefited from advantages and of comfort of a e-commerce is exactly the car. Amazon seems to be though ready to take this step and so from 2024starting from United Statesthe giant will allow dealers to sell cars through its website.
As announced at the Los Angeles Motor Show, the first cars that can be purchased on the site will be domestic ones Hyundai thanks to one partnerships between the two companies. Jaehoon Chang, president and CEO of Hyundai Motor Company, said:
“Hyundai is the first automotive company available for complete end-to-end transactions in Amazon’s US store, and this is another example of how we continue to look for ways to elevate the customer journey together with our exceptional retail partners”
The agreement between the parties also includes: voice assistant integration Alexa in new generation Hyundai models, starting from 2025.
Voice controls will allow the driver to control music, set reminders and manage the calendar.
But what will it be? the procedure to purchase the vehicle? Hyundai explained that dealers will communicate to Amazon the stocks of available cars, so as to allow customers to make purchases personalized searches based on model, trim, color and features. Subsequently, buyers will be able to choose the various payment and financing options and then decide whether collect the vehicle at the dealership or have it delivered home. According to Amazon this new possibility “It will create another way for dealers to generate more awareness about their selection and offer greater convenience to their customers”.
This agreement also allows us to avoid, in many states, strict laws which limit the sale of new vehicles directly to consumers, as the purchase will still be through the dealer but using Amazon as a platform.
The path taken by the US company is destined to revolutionize the automotive market as we know it today, laying the foundations for a future where more and more purchases will be possible via e-commerce. Maybe for many it may seem difficult to get used to, but it probably won’t be for you future generations already widely familiar with this type of purchasing method.
