Burger King will give you a discount if its facial recognition sees that you have a hangover: it would have been successful in Spain
The thing is about good marketing. In Brazil, Burguer King has launched the campaign Hangover Whopperwhich uses facial recognition to determine customers’ level of hangover and give discounts on their orders.
This initiative, which seeks to give some impetus to Christmas and the New Year, has brought to the fore some doubts about the use of this somewhat invasive technology in the world of fast food. To what extent are you willing to allow technology to judge your physical condition?
The campaign was presented with a video that, in an almost futuristic way, shows images of hamburgers interspersed with computer code. The voice-over warns you that “at the end of the year, every day is Friday and the hangover begins.”
“BK introduces Hangover Whopper, a technology that scans your hangover level and offers a discount on the ideal combo to help combat it.” This advertising move, which will be valid until January 2, will leave some discounts or another in its establishments in Brazil.
Burger King
A Burger King technology that seems more marketing than reliable
Marketing Dive got some details on how it works and clarified that technology changes meal offers and discounts depending on how severe your hangover is. A level one would produce a Double Whopper Jr., while a level two would be a Whopper and a level three would be a Double Whopper. Unfortunately, offers only apply to home delivery orders.
As for how they are obtained, You will only have to show your face in the Burguer King application, within the section that will activate your camera and that will evaluate your status. Of course, it is unknown how reliable it is, its security and, of course, if you can even fool this technology.
Taking precisely this into account, there are already many sites that claim that This technology could be more of a marketing gimmick than a precise tool which, in the end, simply seeks to attract more customers to its app who, despite not having a hangover, surely want to try it and end up falling for its products.
