Microsoft wants to convince you to use Bing, but perhaps it has the opposite effect

Microsoft in recent years it has made considerable efforts in the sector of services that allow access to the internet, starting with its web browser.

Microsoft Edge has in fact become a good alternative to Chrome, with several points in common with Google’s browser. Even within Microsoft search engines he is investing a lotwith Bing increasingly at the center of the user experience offered by the Redmond giant.

And in the last few days it seems that Microsoft has started a new campaign to involve more users to use its search engine, especially those who use Microsoft Edge.

The image you find below shows a popup that Microsoft developed and shows to Microsoft Edge users who don’t use its search engine. As you can read from the text of the message, Microsoft urges users to use Bing as a search engine, advertised as robust to malware and phishing attacks.

The popup also includes a quick option which allows you to set Microsoft Bing as default search engine. Alternatively it is possible ignore the warning and stay with the previous search engine. Clearly this warning only comes to those who use Edge as their browser, and who do not use Bing as their default search engine.

Microsoft’s notice has the clear objective of increase active users of his Bing, but perhaps he doesn’t take into account those who could feel annoyed from this warning that appears while using the browser. We don’t know if this is a recurring warning, or if it is shown one-off.

Microsoft’s move certainly seems to us justifiedespecially looking at the statistics of use of search engines. The image below shows you some numbers of Google’s absolute dominance among the most used search engines. And it also shows how Bing is in second place, but without exceeding even 3%.

It remains to be seen whether it is one battle lost from the start by Microsoft, given Google’s dominance and decades of experience in the sector, or if in the long run this strategy will pay off.