Netflix is fully satisfied with the results produced by block on sharing passwords, which started earlier this year. The co-CEO of the well-known streaming platform directly provided some more details, Ted Sarandos, who, during the UBS Global Media and Communications Conferencehighlighted strong subscriber growth where password sharing has been restricted.
Specifically, Netflix in the second quarter of 2023 it gained six million subscribers, including over a million in the United States and Canada. Additionally, revenue increased in every region where paid sharing was implemented, and signups were higher than unsubscribes. In Q3 2023, Netflix gained 8.8 million new subscribers, compared to 2.4 million new subscribers achieved in Q3 2022, while revenue increased by $64 million.
In addition to this measure, the company also increased prices in October, for example in United States, where the basic plan without advertising now costs 11.99 dollars per month (the increase was 2 dollars), while the Premium one now involves a monthly expense of 22.99 dollars (the increase in this case was 3 dollars ).
No changes, however, for the plan with advertising (still $6.99 per month) and for the Standard plan (still $15.49 per month).
