The iPhone’s artificial intelligence isn’t ready: Apple wants to pay Google to use its

According to what was reported by the journalist of Bloomberg Mark Gurman, Apple is reportedly in talks with Google to use Gemini on the next version of iOS.

This would have been reported by people informed about the facts that Gurman obviously did not mention: on the other hand, the journalist is one of the most trusted and safe sources when it comes to Apple, so we can prepare ourselves for the idea of ​​seeing Google’s artificial intelligence on iPhone.

Gemini is the generative AI model currently used on the Pixel and the samsung Galaxy S24 series, which allows it to perform functions such as automatically generating messages or deleting specific elements from photos. Apple has also reportedly been exploring a collaboration with OpenAI, the company behind ChatGPT.

In recent weeks there has been a lot of talk about what iOS 18 will be the first version of Google’s operating system to do extensive use of artificial intelligence.

Above all, there is talk of a completely renewed Siri that is much more useful than in the past, but so far all the news had been certain that Apple would use an artificial intelligence developed independently.

Tim Cook himself had made explicit references to how Apple had been working on its generative artificial intelligence model for years, and the name of AppleGPT, a chatbot currently being tested in Cupertino, was widely circulated.

Strengthened by its Apple Silicon chips, the Apple company could use an approach strongly based on local processing (edge ​​AI) and, as suggested by Gurman himself, the use of Gemini could be intended forcloud processingfor example for generating texts based on a prompt.

At the moment both Apple and Google (as well as OpenAI) have chosen not to comment on the news. It is likely that the agreements are not yet completely defined, but even if the negotiation between the two companies were to fall through, Apple could turn to other competitors such as OpenAI or Anthropic.

Whether it’s just cloud computing or not, if Apple were on par with its rivals in terms of AI development, it’s very likely that this deal wouldn’t exist.

However, it is good to remember that similar agreements are very common in the industry: the same Google pays Apple $18 billion a year to have its search engine as default on Safari.

If Apple decided to pay a license for the use of Gemini, Google could use the opportunity to “catch up” and compete better with the other large Silicon Valley companies that are focusing heavily on the artificial intelligence sector (such as Microsoft, Meta or OpenAI), and which in many cases are still ahead of Apple and Google, “guilty” of having launched the race for generative artificial intelligence too late.