How Google will adapt to the DMA: from the default browser to search, many new features ahead for us
We have finally reached, or almost, the moment when the Digital Market Act in the European Union. And, just like apple, too Google will have to adapt to the new regulations expected in Europe.
This because Google, like the Cupertino house, has been identified as one of the gatekeepers for the provision of services and products it offers on the European market. For this reason, Google has just shown us how it intends to adapt to the DMA which is about to come into force in Europe.
Talking about default browser choice, Google reported that more screenshots coming of choice on Android, Chrome on desktop and Chrome on iOS. These will allow you to change quickly and easily browser And search engine predefined during the device setup process.
Furthermore, all European users who rely on Google will be able to access the your account settings and activate the ability to share your data between Google products and services.
BigG will also show a greater number of banners for consent to the collection of users’ personal data, always with a view to providing greater transparency.
Google announced that it has introduced further 20 updates to the management policy of Google searchthe service that deals with web searches. Google Flights has been removed from search results, the data that is collected by advertisers from Google users has been updated, and a new API called Data Portability to manage the transfer of personal data to third-party services compatible with the new DMA.
There will also be some news for the kids developerswho will also be able to offer users a own billing system, freeing users themselves from necessarily using Google’s payment system. There will also be a program with which developers can guide users towards third party servicesindependent of the Play Store, which can be cheaper than Google’s solutions.
Finally, Google underlined how, especially immediately following the updates introduced for the DMA, some problems may occur worsening associated with the services it offers. For example, search might prefer viewing websites aggregators compared to those of real companies, as well as suggestions for users that significantly limit data collection could be absolutely irrelevant to their profile. In this sense, Google has promised to invest efforts and resources to optimize these aspects in the European Union.
