This dead man is very much alive: Kodak cameras still exist and are sweeping Amazon
If you pay attention to the world of technology, there is no choice but to corroborate that maxim that states that everything, sooner or later, comes back. It has been seen, for example, in the world of music, with vinyl, which seemed little more than relics not so long ago, and has been back in fashion for some time. Or VHS, which can be worth fortunes on the second-hand market.
This phenomenon has served as a source of inspiration for some companies, such as Kodak. After going bankrupt, especially in the world of digital photography, the legendary brand has managed to reinvent itself in the last five years, and now Their cameras not only still exist, but they are sweeping Amazon. What happened to change your luck?
Kodak, a story of death and resurrection
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If you are already a few years old, you surely know the name Kodak well. For many years, this company was practically synonymous with the world of photography. It all started back in 1892 when Thanks to her came an invention that would change this sector forever: the Photo reel. An advance that marked a before and after at all levels.
Thanks to this, its predominant place both in the development of cameras and in the printing of photographs, was maintained for years, at least until the arrival of tough competition: the Japanese Fujifilm, which due to its low prices They managed to stand up to the giant Kodak. However, it would be digital photography that would determine its future well into the year 2000.
As a result of digital photography, consumer habits changed, and people largely stopped developing their photographs, practically dooming traditional paper film cameras.
The consequence? Kodak went bankrupt in 2012, undergoing an intense restructuring process that began the following year. Adapt or die.
To start, Kodak focused on one specific service: commercial printing. Something that I combine with something completely different: the development of pharmaceutical materials.
As a result of COVID, Kodak not only managed to sustain itself, but also thrive thanks to its investment in hydroxychloroquine, a key substance in the fight against the virus.
The Kodak cameras that are sweeping Amazon
Aside from all this, and focusing on the world of photography, one thing is clear. Just as happens in other sectors, such as video games or music, it is clear that everything retro is sweeping the public. And cameras are no exception. Some of their models not only work well, but they are sweeping Amazon.
The secret? First of all, opt for disposable products in some cases, and also for immediate printing cameras. More or less like the legendary Polaroids, but at really low and competitive prices. An almost irresistible whim and very acceptable for any lover of taking photos.
If you add to this the retro and attractive design of many of its cameras, and how strong Kodak continues to be in printing matters, it is easy to understand its powerful resurrection. It seems that, if this continues, the old Kodak will still have a reel for a while.
