YouTube announced its new one app for TV and did something potentially courageous: he reduced the video size to give more space to the contents to interact with (by the way, do you know how to remove advertising from YouTube?).
According to the developers, who announced the news on official blog of the platform, in fact, users do not want a passive experience with the popular app, not even from the sofa at home. Conversely, they desire a greater control.
So they thought of something that would make the viewing experience more interactive and give more prominence to chapters, comments And video descriptions, without interfering with the video you are watching. So here’s the idea: reduce the player size (image below, right).
On the left, the old YouTube interface on TV, on the right the new one. Source: Google
Joe Hines and Aishwarya Agarwal of YouTube called this solution a “design that keeps the video in front of and center, but offers more layers to access the features that make YouTube unique, all without interrupting the viewing experience”.
It should be noted that the new interface is not the default, since many people will prefer it anyway full screen viewingbut it can activate easily as seen in the video below.
These changes were introduced after testing different interfaces and asking users for feedback on what they think it worked Better.
What they learned was that equal space needed to be given to video and at interactive functions (comments, descriptions or chats), but without obscuring the video. It also had to be maintained the simple interfacebut without persisting in having one unique solution that everything was fine.
That’s how they arrived at this new one television experiencethat offers different levels of immersion.
By moving interactive features to the right side, YouTube also wants to bring shopping to the TV screen. A new section will appear during the video “products in this video“, at least if included by the creators of the content.
At the moment it is not possible to buy it directly, but a QR code which you will have to scan from your phone to finalize the purchase.
The new app for TV should arrive during the next weeks on the different platforms.
YouTube
